The focus is on the yoghurt brand Activia, which for the first time will receive a globally uniform appearance. The global repositioning will be accompanied by a comprehensive campaign under the motto LiveInSync - being in harmony with oneself". In addition to the relaunch of the site, there will also be a new makeover of the product"Activia" featuring two new Activia strains picking up on the superfood trend.
MAIN ROLE: Interface. User Experience / AGENCY: Mirum Agency